{"id":21377,"date":"2017-06-23T07:56:55","date_gmt":"2017-06-23T07:56:55","guid":{"rendered":"http:\/\/stockholm23.select-themes.com\/?p=1"},"modified":"2020-02-03T11:33:24","modified_gmt":"2020-02-03T11:33:24","slug":"hello-world-2","status":"publish","type":"post","link":"https:\/\/imaginationgrowthmarketing.com\/?p=21377","title":{"rendered":"Duke &#038; Dexter Case Study"},"content":{"rendered":"\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/imaginationgrowthmarketing.com\/wp-content\/uploads\/2020\/01\/82241862_3452990818104163_8373049730078343168_o.jpg\" alt=\"\" class=\"wp-image-21840\" width=\"384\" height=\"480\" srcset=\"https:\/\/imaginationgrowthmarketing.com\/wp-content\/uploads\/2020\/01\/82241862_3452990818104163_8373049730078343168_o.jpg 768w, https:\/\/imaginationgrowthmarketing.com\/wp-content\/uploads\/2020\/01\/82241862_3452990818104163_8373049730078343168_o-240x300.jpg 240w, https:\/\/imaginationgrowthmarketing.com\/wp-content\/uploads\/2020\/01\/82241862_3452990818104163_8373049730078343168_o-700x875.jpg 700w\" sizes=\"(max-width: 384px) 100vw, 384px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"c-message_kit__gutter__right\" data-qa=\"message_content\">\n<div class=\"c-message_kit__blocks c-message_kit__blocks--rich_text\">\n<div class=\"c-message__message_blocks c-message__message_blocks--rich_text\">\n<div class=\"p-block_kit_renderer\" data-qa=\"block-kit-renderer\">\n<div class=\"p-block_kit_renderer__block_wrapper p-block_kit_renderer__block_wrapper--first\">\n<div class=\"p-rich_text_block\" dir=\"auto\">\n<div class=\"p-rich_text_section\"><span style=\"color: #000000;\">Since positioning themselves as one of the UK\u2019s most exciting up and coming independent lifestyle brands, Duke &amp; Dexter have built a reputation as the go-to company for edgy, contemporary designs of\u00a0timeless classics in men\u2019s luxury shoes.<\/span>\n<p>\u00a0<\/p>\n<p><span style=\"color: #000000;\">\u00a0Our mission was to create full marketing strategy so we could scale up and support their long-term goals of expanding their product range and deliver Duke &amp; Dexter to new territories. To help push them towards these KPI\u2019s we created a bespoke funnel, including granular audiences and an aggressive growth strategy that would accurately reflect their brand aesthetic and company ethos.<\/span><\/p>\n<\/div>\n<div>\u00a0<\/div>\n<div class=\"p-rich_text_section\"><span style=\"color: #000000;\">Having previously never worked across paid social or PPC, a full funnel\u00a0technique was needed whilst quickly\u00a0scaling up from minimal budget to\u00a0increasing day by day and maintaining a respectable ROAS.<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2>Results<\/h2>\n\n\n\n<ul><li> 500% ROI<\/li><li>23% Increase in Conversion<\/li><li>205% Increase in clicks<\/li><li>15% Increase in AOV<\/li><li>27% Decrease in CPA <\/li><\/ul>\n\n\n\n<div style=\"height:54px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/imaginationgrowthmarketing.com\/wp-content\/uploads\/2020\/02\/82095977_3443933479009897_5636879829920907264_o.jpg\" alt=\"\" class=\"wp-image-21930\" width=\"384\" height=\"480\" srcset=\"https:\/\/imaginationgrowthmarketing.com\/wp-content\/uploads\/2020\/02\/82095977_3443933479009897_5636879829920907264_o.jpg 768w, https:\/\/imaginationgrowthmarketing.com\/wp-content\/uploads\/2020\/02\/82095977_3443933479009897_5636879829920907264_o-240x300.jpg 240w, https:\/\/imaginationgrowthmarketing.com\/wp-content\/uploads\/2020\/02\/82095977_3443933479009897_5636879829920907264_o-700x875.jpg 700w\" sizes=\"(max-width: 384px) 100vw, 384px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:61px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>They had this to say on the project:<\/strong><\/p>\n\n\n\n<p><strong>&#8220;IGM started our Facebook marketing strategy from scratch, first testing a minimal budget whilst focusing on ROAS. IGM built all campaigns and target audiences whilst the ads were the perfect representation&nbsp;of the brand. IGM then focused on increasing the budget but maintaining that ever important ROAS and other key metrics.&#8221; Chris Hopkins&nbsp;|&nbsp;Marketing Director<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Since positioning themselves as one of the UK\u2019s most exciting up and coming independent lifestyle brands, Duke &amp; Dexter have built a reputation as the go-to company for edgy, contemporary designs of\u00a0timeless classics in men\u2019s luxury shoes. \u00a0 \u00a0Our mission was to create full marketing&#8230;<\/p>\n","protected":false},"author":1,"featured_media":21930,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[1],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/imaginationgrowthmarketing.com\/index.php?rest_route=\/wp\/v2\/posts\/21377"}],"collection":[{"href":"https:\/\/imaginationgrowthmarketing.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/imaginationgrowthmarketing.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/imaginationgrowthmarketing.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/imaginationgrowthmarketing.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=21377"}],"version-history":[{"count":11,"href":"https:\/\/imaginationgrowthmarketing.com\/index.php?rest_route=\/wp\/v2\/posts\/21377\/revisions"}],"predecessor-version":[{"id":21944,"href":"https:\/\/imaginationgrowthmarketing.com\/index.php?rest_route=\/wp\/v2\/posts\/21377\/revisions\/21944"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/imaginationgrowthmarketing.com\/index.php?rest_route=\/wp\/v2\/media\/21930"}],"wp:attachment":[{"href":"https:\/\/imaginationgrowthmarketing.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=21377"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/imaginationgrowthmarketing.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=21377"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/imaginationgrowthmarketing.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=21377"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}