{"id":21936,"date":"2020-02-03T11:20:34","date_gmt":"2020-02-03T11:20:34","guid":{"rendered":"https:\/\/imaginationgrowthmarketing.com\/?p=21936"},"modified":"2020-02-03T11:33:49","modified_gmt":"2020-02-03T11:33:49","slug":"dear-frances-case-study","status":"publish","type":"post","link":"https:\/\/imaginationgrowthmarketing.com\/?p=21936","title":{"rendered":"Dear Frances Case Study"},"content":{"rendered":"\n<p> <\/p>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/imaginationgrowthmarketing.com\/wp-content\/uploads\/2020\/02\/64910530_2768562129880609_1783828663968464896_o.jpg\" alt=\"\" class=\"wp-image-21938\" width=\"384\" height=\"480\" srcset=\"https:\/\/imaginationgrowthmarketing.com\/wp-content\/uploads\/2020\/02\/64910530_2768562129880609_1783828663968464896_o.jpg 768w, https:\/\/imaginationgrowthmarketing.com\/wp-content\/uploads\/2020\/02\/64910530_2768562129880609_1783828663968464896_o-240x300.jpg 240w, https:\/\/imaginationgrowthmarketing.com\/wp-content\/uploads\/2020\/02\/64910530_2768562129880609_1783828663968464896_o-700x875.jpg 700w\" sizes=\"(max-width: 384px) 100vw, 384px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:66px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-color has-very-dark-gray-color\">London-based luxury shoemaker Dear Frances has exploded in popularity  since its launch in 2014 and now counts Selena Gomez, Kendall Jenner and  Sienna Miller amongst its fans. Rejecting a fast-fashion approach, the  brand aims to offer beautifully crafted products in a socially conscious  way.<\/p>\n\n\n\n<p class=\"has-text-color has-very-dark-gray-color\">Transitioning from a trendy internet retailer to an established website was next on their agenda, which is where IGM came in. Initially coming to IGM for advice regarding an issue with their social media pixel, our regular communication and continued support quickly saw us become Dear Frances chosen agency for the full digital strategy across PPC and Paid Social.<br><br>Dear Frances wanted to drive sales whilst maximising its return on ad spend.\u00a0IGM worked closely with the in-house team to ensure this, here is what Instagram had to say about our partnership:<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/slack-redir.net\/link?url=https%3A%2F%2Fbusiness.instagram.com%2Fsuccess%2Fdear-frances%3Flocale%3Den_GB&amp;v=3\">https:\/\/business.instagram.com\/success\/dear-frances?locale=en_GB<\/a><\/p>\n\n\n\n<p class=\"has-text-color has-very-dark-gray-color\">\nResults<br><\/p>\n\n\n\n<ul><li>340% ROI<\/li><li>46% Increase in Conversion<\/li><li>255% Increase in clicks<\/li><li>21% Increase in AOV<\/li><li>21% Decrease in CPA<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/imaginationgrowthmarketing.com\/wp-content\/uploads\/2020\/02\/Screenshot-2020-02-03-at-10.50.40.png\" alt=\"\" class=\"wp-image-21939\" width=\"160\" height=\"322\" srcset=\"https:\/\/imaginationgrowthmarketing.com\/wp-content\/uploads\/2020\/02\/Screenshot-2020-02-03-at-10.50.40.png 320w, https:\/\/imaginationgrowthmarketing.com\/wp-content\/uploads\/2020\/02\/Screenshot-2020-02-03-at-10.50.40-149x300.png 149w\" sizes=\"(max-width: 160px) 100vw, 160px\" \/><\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"<p>London-based luxury shoemaker Dear Frances has exploded in popularity since its launch in 2014 and now counts Selena Gomez, Kendall Jenner and Sienna Miller amongst its fans. Rejecting a fast-fashion approach, the brand aims to offer beautifully crafted products in a socially conscious way. Transitioning&#8230;<\/p>\n","protected":false},"author":1,"featured_media":21937,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[1],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/imaginationgrowthmarketing.com\/index.php?rest_route=\/wp\/v2\/posts\/21936"}],"collection":[{"href":"https:\/\/imaginationgrowthmarketing.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/imaginationgrowthmarketing.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/imaginationgrowthmarketing.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/imaginationgrowthmarketing.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=21936"}],"version-history":[{"count":4,"href":"https:\/\/imaginationgrowthmarketing.com\/index.php?rest_route=\/wp\/v2\/posts\/21936\/revisions"}],"predecessor-version":[{"id":21943,"href":"https:\/\/imaginationgrowthmarketing.com\/index.php?rest_route=\/wp\/v2\/posts\/21936\/revisions\/21943"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/imaginationgrowthmarketing.com\/index.php?rest_route=\/wp\/v2\/media\/21937"}],"wp:attachment":[{"href":"https:\/\/imaginationgrowthmarketing.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=21936"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/imaginationgrowthmarketing.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=21936"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/imaginationgrowthmarketing.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=21936"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}