Dear Frances Case Study

London-based luxury shoemaker Dear Frances has exploded in popularity since its launch in 2014 and now counts Selena Gomez, Kendall Jenner and Sienna Miller amongst its fans. Rejecting a fast-fashion approach, the brand aims to offer beautifully crafted products in a socially conscious way.

Transitioning from a trendy internet retailer to an established website was next on their agenda, which is where IGM came in. Initially coming to IGM for advice regarding an issue with their social media pixel, our regular communication and continued support quickly saw us become Dear Frances chosen agency for the full digital strategy across PPC and Paid Social.

Dear Frances wanted to drive sales whilst maximising its return on ad spend. IGM worked closely with the in-house team to ensure this, here is what Instagram had to say about our partnership:


  • 340% ROI
  • 46% Increase in Conversion
  • 255% Increase in clicks
  • 21% Increase in AOV
  • 21% Decrease in CPA